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Jim Furyk sinking the first ever $10 million putt (Tour Champs 2003) with a Yes C-Groove putterIt was a Yes putter which brought the fairly awesome C-Groove technology to golf. Click here to read our hands-on reviews of Yes putters.
Their designs are based on the work of the British putting teacher and putter engineer, Harold Swash.
Harold really knew what he was doing and worked with almost every major European start from Miguel Angel Jimenez to Padraig Harrington. You could also simply pay for a lesson with Swash (I did in 1999 and it was terrific! I put much of my putting success down to the morning I spent with Harold)
From the 1970s to the 2000s, Swash's sideline was in developing hi tech putters before putter technology was really a thing. Back then most pros were using cast or out-and-out blade putters.
The C-Groove technology was a revolution. It is a series of concentric downward facing grooves cut into the face of the putter and boy, oh boy, do they roll the ball sweetly.
Yes golf putters achieved considerable success. Retief Goosen won both the 2001 and 2004 U.S. Open with a Yes putter.
After several years of tournament success YES was acquired by Adams Golf and the company disappeared when Adams itself was acquired by TaylorMade. But now Adams is back!
The C-Groove is a half-moon shaped set of grooves cut into the face each of which has a sharp top edge and, below that, a face which slants downwards as it recesses into the putter face.
The result of striking the ball with these grooves is that the ball is encouraged to start rolling "end over end" quicker than with any other putter face.
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on a YES putter... |
Swash and Yes's marketing including high speed video and independent tests which prove that their putters get the ball rolling quicker than any other putter on the market, and having owned and used a number of them, I believe them - you do certainly notice a difference when you use one of these putters.
On excellent greens you certainly achieve a very true roll. The ball seems to hug the surface right off the face and as a consequence you can make confident strokes.
On greens in average condition, the effects are slightly less clear because the green makes the ball jump later in its roll. However, a good roll to start with is - of course - a good thing.
One of the ugliest putters I ever tested! The Yes EleanorIn my opinion there are two reasons why the whole world didn't convert to the C-Groove:
Yes - but it won't be called a YES putter!
(There is a slightly dodgy Korean company trading under the YES brand, but we'll leave them aside).
Matt Fitzpatrick - one of the best tour putters - also won the 2022 U.S. Open with a a replica of a Yes putter after his original putter wore out.
This replica was made by Bettinardi putters and you can buy a Bettinardi C-Groove like Fitzpatrick's for a cool $3,000 here.
Adams Golf re-entered the putter market in 2023 as an online only brand with two C-Groove putters - an anser shaped blade called the "Prospect" and a fang shaped model called the "Mission" (click on the links for more info and to order).

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on a YES putter... |
In our view the classiest Yes putter - anser-style head with the amazing C-Groove for a terrific roll.
Futuristic design with amazing roll, super long aimline and nice ping sound!.
Straightforward D shaped mallet with C-Groove roll. Very pleasing to the eye, but feels hard and a little dead
Wide bodied anser-style head with the amazing C-Groove for a terrific roll.
The least attractive of the Yes belly putters - although that's just our opinion
Good looking blade putter which won Jim Furyk a $10 million bonus in the 2010 Fed Ex Cup
Sadly a hideous futuristic design, but at least it has an aim-bar behind hitting surface to help you align
A straightforward heel and toe design with great roll from the C-Groove
Very Pleasing on the eye, and has perhaps the best feel of any Yes putter
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