Adams putters were gaining in popularity, even before January 2011 when they
purchased Yes Putters, the brand which is famous for
C-Groove technology.Unfortunately both brands have now disappeared as Adams was bought up by Taylormade. Nevertheless, there are
still a large number of good Adams putters on the used market.
So why would you buy one when there are other brands like
Scotty Cameron which have bigger profiles in putter design and manufacture?
PGA pro James Melcer gives us his take on the situation...
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... on an Adams putter
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Who were Adams and were Adams putters any good?
Adams Golf is the company that was first made famous in the late 1990s for their "Tight
Lies" line of fairway woods. Since then they have become a major player in the golf industry.
You'll recognise their drivers, irons, hybrid clubs easily but they did also
Adams A7 putters are the most commonly found on the used market. They delivered
a similar quality of design and performance as the rest of the clubs in the company’s line
- in fact their head of design at the time, Tim Reed joined Adams from Odyssey.
The factor that may interest you most is the price ... they are great value!
Adams putters are made using soft 304 stainless steel, and each one
features a unique gold colored face insert. These inserts are produced with a urethane
technology which Adams claimed was the be-all and end-all. But if you're asking
yourself whether this is all just marketing hype, you're asking the right
The answer, I found, was that the the Adams A7 putters did have a good feel. I
guess it's due to the insert material and construction, but whatever the reason,
the sensation is both soft and responsive at impact.
I found the roll of the ball off the face to be pretty good, too. When you
look at the price tags on these putters, which are somewhere between a quarter and a third
of a top end Odyssey or Scotty Cameron, you start to see what good value they are.
Do any Tour Pros use them?
Many players' sponsorship contracts with big-name manufacturers allow them to use putters which are made by different companies, but they don't make a big deal of it because they're obliged to promote their main sponsor's products.
There were, of course, quite a number of players who used Yes Putters manufactured by Adams after 2011.
Which are the best models to go for?
The most common
Adams Putters are the A7 60 series series which are based on the classic putter
shapes in golf.
The #60 is a classic Anser shape putter and the #61 takes its inspiration from the
more heavily toe-weighted Tad Moore TM-4 putters of yesteryear.
The #62 is a classic face-balanced D-shape head, whilst the purists' best option
is the #64 - a traditional blade design with a slight offset at the hosel.
These putters are still traded frequently as used putters on ebay and are a
great buy, considering you can pick them up for under $50. They
certainly qualify as putters I would recommend for you if you're a weekend
player who wants a cheap putter without compromising on quality.
The Adams DiXX Putters
Adams also brought us the Adams DiXX training putters. Launched in 2008 these
looked like regular putters but with a digital display mounted on the back.
Using a series of motion and contact sensors, the DiXX putter picks up key data about your
stroke and feeds it back about a second after you have struck the ball. It gives
you a graphic on stroke path relative the the target line, face angle at
impact relative to the target line and whether you struck the ball out of the
toe or heel.
It also collects the results over the last 10 putts to show you your overall
It's great for a mid handicapper, but whether it offers the required detail of
feedback that you would want if you're a low single figure player is doubtful.
For example, the readout showing whether you struck the putt off the heel or toe
doesn't give any detail about the degree to which you missed the sweetspot,
merely that you did. Click here for a video demonstration of how the Adams DiXX putters work.
The Adams DiXX was an interesting idea, and for a while it was the only way to get fast
feedback about the keys to your stroke. It was superseded fairly quickly by much higher-tech stroke analysis tools.